The corner stone of any successful business is clients. People who come to your store or business looking to purchase your products or services. In years gone past, small and large businesses have used traditional marketing medium to deliver
clients and customers to their business. Pre internet, this would often start with a phone call after seeing a listing in the Yellow Pages.
Those days are gone (thank goodness) and the ability to deliver more than a Yellow Page listing to your potential clients is long gone. And this is great for several reason, but the most important reason is that the playing field is now much more even.
Previously only big business could afford the ¼ page Yellow Pages advertisements, and previously only big business could afford a totally professional “walk in” experience. Now the game has changed, and the ability to deliver a great initial experience to your customers is not budget driven. With some time and energy, and professional assistance at a far more reasonable cost that the old ¼ page Yellow Pages Advertisement, you can deliver your clients a great impression at a fraction of the cost.
Not only this, but your ability to “Qualify” your potential clients can be done almost free of charge. In the past, a phone enquiry took time and in turn money and sometimes took 30 minutes only to work out that your business was not what the enquirer was looking for. Today potential clients can self discover your business offerings any time of the day or night via your websites.
All you need to do is deliver people to your site!
This can be easier than you think! Previously you’re Yellow Pages Advertisement and local paper Advertising would deliver your clients, and it is true that online advertising delivers results now. Google Adwords and the like deliver tangible measurable results at a CPC (cost per click) rate. But is this enough?
Natural Listings is where the clicks are at!
A Natural Listing is a listing in the Google (or other Search Engine) results on the “Left Hand” side of the page. This listing is proven to be where users of the service start clicking before exploring paid advertising. Having your website list in the top 10 for search phrases that are known to deliver clicks for people looking for business like yours is “GOLD”.
This is where we come in, and what Search Engine Marketing is all about.
For a fraction of the cost of the Yellow Pages advertisements, we use a wealth of experience and knowledge (and some slide of hand) to ensure that your website is delivering high Natural Results in Google and other Search Engines. We strategically go about a discovery process of what key words are likely to deliver traffic, and then work to engineer your site to the top of the search results.
The services we provide are not instant, but are most definitely measurable. You can see within a matter of months, a turn in traffic towards your site. This too is likely to translate directly to increased sales.
No Silver Bullet
Delivering results like this is not an instant thing. There is a process that we go through takes a methodical and timed application of many elements. This IS the professional services we offer, and this too is where we differ from Web Page Optimization services. Page or site optimization is a component of the SEM services we employ to deliver your site to the TOP 10 of search engine results, but there is much more than that involved. We understand how this process of listings work, and have developed a strategic approach to listing improvement that is proven to work and work well.
There are some exceptions to the rule, and we would never proclaim to be able to lift any business to the top of any category of listing. However we know before we begin the likely outcome of the work we will undertake for your website. We can predict what is possible and can also advise if you are in an Ultra Competitive key word listing. In all other cases we are able to deliver some GREAT results.
Have a look here to see what we are talking about.