How do I list my business into the white pages listings – should I pay for a white pages business listing

WhitePagesBusinessListing

How do I list my business into the white pages listings?  

Should I pay for a white pages business listing?

Recently we were asked by one of our clients, if they should renew their white pages business listing in the Australian white pages. To help them make this assessment they asked us to review what sort of contact they were receiving from the white pages listings with regard to click through to their website. The results were very interesting!

Using the Google analytics that we had placed on the website, we were able to ascertain that there were some  24,000 referring sites that were bringing customers from external links into their existing website in the past year. Of these 24,000 only three of them had come from the white pages listing.

We then decided to check what ranking their particular listing was getting for their primary keywords. In other words if somebody types in a business name into Google, were they receiving the white pages listing any way relevant? The answer was clearly no. On checking Google, Yahoo, Bing, the primary keywords were not to be found within the first 100 listings on any of those returns.

The conclusion here is that the white pages listing was bringing absolutely no relevant web traffic to their site.

So what benefit is a  You are year is no wall you you you you are you in those little bit pages listing?

For this particular business there was very little web related benefit whatsoever. As it turned out the additional cost they were paying for a professional business listing was giving them web related benefits who actually bringing no benefits at all.

The white pages business listing, as a paid service included some additional features such as a map of where to find this business. This business in particular has no walk-in traffic. So using a map in a paid listing is of no benefit at all.

The question could then be asked, isn’t it important to be able to be found within the white pages? And the answer is clearly yes, but luckily the white pages allow you to list your business and phone number free of charge. This means that the fuse Luddites remaining in this world who would dial directory assistance to receive a phone number would still receive the correct phone number for the business free of charge.

How do I list my business in the white pages listings for free?

It is really simple:  Google “whitepages”  and go to the primary website. From there you will be able to sign up for free and list your business. If you have trouble doing this you can even phone them on 1800 810211. 

How do I work it out if my business requires a paid business listing as per the example above?

You can simply contact us using the email contact form here:http://www.interactivewebs.com/ContactUs.aspx  we will be happy to help you free of charge to understand if your business could benefit from a paid white pages listing.

Why use flash anymore?

image

The net is changing fast. Release of the iPad and other mobile devices that have correctly made the decision to discontinue Adobe Flash.

I say correct decision because not only is flash yesterdays technology, but it is far from the optimal way to produce simple motion in web pages.

Flash still has it’s place, just not as a way to inject interesting motion into websites.

So what do we use on http://www.InteractiveWebs.com home page?

We have some simple code that renders motion:

<div class="slideshow">
<div class="slide">
<div class="inblock_first">
<div class="wsc_image_frame">
<div class="wsc_frame_tl">
<div class="wsc_frame_tr">
<div class="wsc_frame_tc">
</div>
</div>
</div>
<div class="wsc_frame_cl">
<div class="wsc_frame_cr">
<div class="wsc_frame_cc">
<img alt="" src="/Portals/0/banners/slide2.jpg" />
</div>
</div>
</div>
<div class="wsc_frame_bl">
<div class="wsc_frame_br">
<div class="wsc_frame_bc">
</div>
</div>
</div>
</div>
</div>
<div class="inblock_second">
<h1>Have a Business that needs to get a message out?</h1>
<p>InteractiveWebs provides the best of Content Management Systems on our professional hosting services.<br />
Combining DotNetNuke, WordPress Blogs, iPhone Apps, Microsoft CRM &amp; hosted solutions..<br />
<br />
</p>
<a class="button2" href="/Services/Mushroom.aspx"><span><strong>More</strong></span></a>
</div>
<div class="cleaner"></div>
</div>
<div class="slide">
<div class="inblock_second">
<h1>We have a solution… that is perfect…</h1>
<p>We have some&nbsp;increasable solutions with years of experience…</p>
<h4>
We would love to share them!</h4>
<p><br />
</p>
<a class="button2" href="/Services/Mushroom.aspx"><span><strong>More</strong></span></a>
</div>
<div class="inblock_first">
<div class="wsc_image_frame">
<div class="wsc_frame_tl">
<div class="wsc_frame_tr">
<div class="wsc_frame_tc">
</div>
</div>
</div>
<div class="wsc_frame_cl">
<div class="wsc_frame_cr">
<div class="wsc_frame_cc">
<img alt="" src="/Portals/0/banners/slide1.jpg" />
</div>
</div>
</div>
<div class="wsc_frame_bl">
<div class="wsc_frame_br">
<div class="wsc_frame_bc">
</div>
</div>
</div>
</div>
</div>
<div class="cleaner"></div>
</div>
<div class="slide">
<div class="wsc_image_frame">
<div class="wsc_frame_tl">
<div class="wsc_frame_tr">
<div class="wsc_frame_tc">
</div>
</div>
</div>
<div class="wsc_frame_cl">
<div class="wsc_frame_cr">
<div class="wsc_frame_cc">
<img alt="" src="/Portals/0/banners/slide.jpg" />
</div>
</div>
</div>
<div class="wsc_frame_bl">
<div class="wsc_frame_br">
<div class="wsc_frame_bc">
</div>
</div>
</div>
</div>
<div class="cleaner"></div>
</div>
</div>

 

The source references some jQuery effects known as cycle: http://jquery.malsup.com/cycle/

You will see on this page that it uses code in this method:

<!DOCTYPE html>

<html>

<head>

<title>JQuery Cycle Plugin – Basic Demo</title>

<style type="text/css">

.slideshow { height: 232px; width: 232px; margin: auto }

.slideshow img { padding: 15px; border: 1px solid #ccc; background-color: #eee; }

</style>

<!– include jQuery library –>

<script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.5/jquery.min.js"></script>

<!– include Cycle plugin –>

<script type="text/javascript" src="http://cloud.github.com/downloads/malsup/cycle/jquery.cycle.all.latest.js"></script>

<script type="text/javascript">

$(document).ready(function() {

$(‘.slideshow’).cycle({

fx: ‘fade’ // choose your transition type, ex: fade, scrollUp, shuffle, etc…

});

});

</script>

</head>

<body>

<div class="slideshow">

<img src="http://cloud.github.com/downloads/malsup/cycle/beach1.jpg" width="200" height="200" />

<img src="http://cloud.github.com/downloads/malsup/cycle/beach2.jpg" width="200" height="200" />

<img src="http://cloud.github.com/downloads/malsup/cycle/beach3.jpg" width="200" height="200" />

<img src="http://cloud.github.com/downloads/malsup/cycle/beach4.jpg" width="200" height="200" />

<img src="http://cloud.github.com/downloads/malsup/cycle/beach5.jpg" width="200" height="200" />

</div>

</body>

</html>

 

Producing this page: http://jquery.malsup.com/cycle/basic.htmlimage

Within DotNetNuke

Within DotNetNuke, there are a bunch of module and skins that have this effect built in. We use a skin known as LightHeads (not developed by us) that uses some hard coded references that make the implementation of this effect really simple. As the first block of code above indicates.

We love jQuery and have used it in our Mushroom Image module and our Mushroom Lite Module.

YouTube Search Results as RSS Feed

imageToday we were working on producing some custom Youtube video searches that output to RSS feed. The intent being to then consume the result into a Yahoo Pipes manipulation and ultimately use the result in a new iPhone / iPad app.

Google and Youtube have made the quite easy, which was nice.

YouTube Search as RSS

Search

If you wanted to search for the term “A380” (like the aircraft) then you would use a URL like this: http://www.youtube.com/rss/search/a380.rss 

http://www.youtube.com/rss/search/[SEARCH_TERMS].rss

Tag

If you wanted to find all the videos recently posted that are tagged “A380” you would use a URL like this: http://www.youtube.com/rss/tag/a380.rss

Two Words

The above examples can have a space in the search. "Airbus A380” would be:

http://www.youtube.com/rss/search/airbus%20a380.rss

Must have the two words

Using the + sign you can conjoin two words.

http://www.youtube.com/rss/search/airbus+a380.rss

However this appears to deliver the same results as the above search.

Google YouTube API

There is an API available to do more complex searches. These produce some interesting results. The API is available here.

YouTube User Search

Using a USER ID like ours “interactivewebs” you can find all the videos published by us using this search: http://www.youtube.com/rss/user/interactivewebs/videos.rss

Sorting

It is possible to sort the search results using a tag on the end that looks like this:

=video-date-uploaded.rss

http://www.youtube.com/rss/search/a380=video-date-uploaded.rss

Also

Did you know, you can use complex boolean searches at YouTube, and get these out as an RSS feed, but that you may need to fiddle with the feed url to get it to work properly.
You can use:
  quoted strings
  parenthesis ( …. )
  AND
  OR
  "-" for negation (or is it just excluding the next word)
in searches.  For example here is a search I just conducted:
("light sport aircraft" OR (microlight OR ultralight OR lightsportaircraft OR lsa)) AND -ultralightnews
Fancy huh.  You can grab this as an RSS by using the rss link in your browser should it provide it, however take note, that YouTube seems to cut the query short in the RSS link if it’s too long (and doesn’t fully evaluate it either if you force it), and it does not return in the expected "most recent upload" order, so some modification of the string is necessary to make it useful.  Here’s the RSS feed for the above search
http://gdata.youtube.com/feeds/base/videos?q=(%22light%20sport%20aircraft%22%20OR%20(microlight%20OR%20ultralight%20OR%20lightsportaircraft%20OR%20lsa))%20AND%20-ultralightnews&client=ytapi-youtube-search&alt=rss&v=1&orderby=published

Returning Large Images of the Feed

We also found a neat little search that looks like this:

http://gdata.youtube.com/feeds/base/videos?q=%28a380%29youtube-search&alt=rss&v=1&orderby=published

The end result of this produces some great looking feeds for our use.

Hope this helps others.